So, you have a new website for your business. It looks great, the content really sells your product and service, and you have clear calls to action on every page to entice visitors to the site to pick up the phone and call your office.
But now what? Without regular, relevant visitors, your great new site is like a battleship sitting in a dry dock rather than sailing the high seas. There’s a variety of ways to get your business’s website in front of your potential customers, but there’s no better way to get people clicking through to your site within hours than with Pay Per Click (PPC) advertising.
This article takes a look at some of the benefits of PPC advertising and explains why it’s the ideal vehicle to promote your business online.
As the name suggests, with PPC advertising, you only pay when someone clicks on your advertisement, meaning that every advertising dollar that you spend is actually delivering traffic to your website.
Your customised advertisement will prominently displayed right on the very front page of the Google, Yahoo and Bing search result pages for your chosen keywords -- even for extremely competitive keyword searches, your business can be put in front of relevant potential customers in only a few hours’ time.
One of the best things about PPC advertising is that you retain complete control of who will see your ads and what ad will be served to them. What this means is that you can pre-screen searchers that are only looking for information and that probably aren’t interested in buying your product or service.
With a properly managed PPC campaign, you can target customers in your specific geographic area, serve different ads for each of your products and services and even exclude your ads being displayed to low-value visitors, allowing you to take the creme of online searchers that are ready to buy today.
With PPC advertising, you retain complete control over even the finest details of the campaign, and there’s no chance of runaway costs. You can control your daily, weekly and monthly budget, and even choose the time of the day that you want your ads to be displayed.
Once your budget has been spent, you can track and monitor the entire campaign, discover what your best performing ads and keywords were and learn what keywords aren’t as profitable.
Unlike traditional advertising methods which are difficult to track at the best of times, PPC advertising allows you to monitor your campaign right down to the last cent and the last click.
Hippo Clicks / Heffernan Webdesign Advertising specialises in designing, implementing and managing PPC advertising campaigns for Australian businesses that get results.
We’re looking forward to talking with you about your advertising needs today. For an obligation free consultation and a free two week trial of our services, please contact us today.
Call us on 0415 171 998 or send us an online enquiry.