Heffernan Webdesign Advertising employs professional website copy writers who are experienced in the field and we operate Australia wide.
All of our copywriting services are overseen by Phil Heffernan, who, with considerable experience producing and scripting television commercials for a wide variety of businesses knows how to write great copy.
At Heffernan Webdesign Advertising we understand that well written, well expressed copy, combined with a solid story line always wins through.
Phil Heffernan is behind all the scripting and storylines developed for the infomercials produced for website clients.
Website copywriting is today one of the most important services when it comes to optimizing your website and determining how the potential buyer will interpret your business.
We live in an advertising world today that projects to the consumer the highest standards of written material and copy.
Let's face it: the consumer will judge your website copy very quickly because they read content and listen to well thought out television and radio adverts every day of the week, not to mention they read plenty of glossy magazine content.
So why should your website copy be any different?
Of course images and creative layout are important, but can you imagine a top brand magazine wanting to be purchased by the customer containing badly written and disconnected copy?
That magazine shortly will fail to exist or will lose valuable cash register sales.
Lack lustre, incoherent and disjointed website copy will not attract searchers to use your services, so it is important to use a professional web copy business to write your content.
The failure of websites not ranking, other than the lack of search engine optimization is due to the omission of website key word written content prepared by graphic designers or webdesigners who simply don’t have the writing skills for today internet writing copy market.
Strong compelling text that creates an interest and has appeal to the reader is the key to achieving response from the reader.
No buying decision is ever made without the absorption of well-expressed written information to some degree, well-structured add lines and smart grab points presented carefully to the customer and to generate maximum response.
Heffernan Webdesigns write all the key written content for new websites and of course websites that will undergo a re-design and re-write.
Re-writing new website copy will not only bring your website back to life from an expressive point of view but will go a long way in moving your website to the top left of searched specific key words.
We just love website redesigns because we can patch up the basic badly expressed blurb that exists and rejuvenate the image of that particular business without too much trouble.
Remember the two key factors in good website copy is compiling relevant key words and phrases for the search engines to index and make your website stand out from your competitors by way of clear fresh webcopy material.
SEO copywriting is a skill which is coming of age across Australia and should be undertaken by professional web copywriters because the major search engines have established very strict rules and guidelines on the blending of rich key word relevant content and expressive written sentences and paragraphs that make sense.
It is the blending of these two crossroads that will see your website move to the top pages on the internet all due to a professional internet writing service we offer.
Website copywriting is a long drawn out process undertaken by much key word research and careful planning, thus justifying the fees that go with the territory.
If you ever needed to spend some decent money on improving your website, then paying a professional SEO copywriter would have to be money well spent.
Whether writing new website copy or re writing existing website content the most critical component is to research and identify key word written content and for this you don't have to be a rocket scientist.
You would never buy house with bad foundations, so why would your website be any different? The key word research for website copywriting as the foundation to a website that will generate sales years into the future.
Collaborating with the client in all respects is step one in preparing a comprehensive list of key words and phrases associated with your trade or business.
Before we even begin to write new website copy or re write old website copy we need to look closely at the computers that control and manage website content and they are the search engines.
It will be the search engines that will determine the fate of copywriting on the net via algorithms manoeuvres based on accurate data received by those crawling spiders.
No doubt our respectful opposition always pay attention to what our company does in the market place so I am not about to give away some very good trade secrets but what I will say is that our process of developing website copy is industry-leading.
Website copywriting is a full time profession that is involved very much not only in the function of internet marketing copy but also that has mastered the art of writing webcopy articles on the internet.
Writing website press releases and upgrading website text copy is a task for professionals not amateurs so by employing a professional website copywriting service offered by Heffernan Webdesigns makes sense.
You may pay a little more to do so, but the results will repay themselves ten-fold.
Writing and preparing content for the Web requires a different approach from writing and preparing content for print documents and publications.
The preparation of website copy material for the internet is quite unique because whilst the writing skills needs to be there, most of it is purely based on relevant key words and phrases targeted to attract the attention of search engines.
Building search engine optimisation website copy into your overall website content is the point of difference as compared to writing newspaper of magazine copy.
It is the careful fusion of both elements that win hands down, the reader getting what they want and the search engines getting what they want.
Website copywriting is a specialised field of trade which requires a natural writing skill, coherency and expressive intelligence.
Conveying your message clearly and promptly to the website searcher is mandatory but before the final website copy is completed editing becomes the essential skill.
By editing the wasted words and cutting through to crisp and condensed copy is what we always undertake.
It's the same reason why television presenters run on 2 minute infomercials so they retain the viewer's interest by presenting to the audience key words that are both appealing and buyer driven.
Yes the words appealing and motivating come to mind here and getting it right means more website hits, more leads and potentially more sales.